Download
 

Erkeln, June 10, 2025 – Vauth-Sagel’s appearance at interzum 2025 marked a new benchmark in the company’s history. Many talks, strong interest, and positive feedback made it to an successful trade fair. At the centre of it all was a clear guiding theme: “More space. More freedom. More quality of life”, which was further developed into a powerful new brand message: “Comfort makes the difference.”

Over four days, Vauth-Sagel presented both innovative solutions and established products in four carefully curated experience zones. The technical exhibits were framed by a warm and inviting atmosphere: comfort food, relaxed conversations, and a stand that made every guest feel welcome. For Vauth-Sagel, this is what real, lived comfort means – and what has always been an essential part of the company’s philosophy. With nearly 60,000 trade visitors from 148 countries, interzum once again confirmed its role as the leading platform for the industry. Vauth-Sagel was at the heart of it – as a driver of innovation with a clear sense of purpose. “Comfort isn’t an add-on – it’s the new standard. And we embody that in everything we do: in our products and in the way we interact with people,” said Claus Sagel, Managing Director.

Vauth-Sagel: Innovation and a Fresh Brand Identity
interzum 2025 also marked the official launch of Vauth-Sagel’s new brand claim. With “Comfort makes the difference,” the company puts a long-held core promise front and centre – one deeply embedded in its DNA. For Vauth-Sagel, comfort is not an optional benefit. It’s the foundation, the benchmark, and the goal – and it goes far beyond mere functionality.
This philosophy was brought to life through the debut of the world-first VS ADD^® Light, which showcases an impressive fusion of intelligent hardware and ambient lighting. Equally compelling was the two-stage lighting concept of the VS CORNERSTONE^® Maxx: when the cabinet door opens, the rear section of the unit is illuminated first. As the tray is pulled out, a front-facing light activates, ensuring the entire storage space is fully visible from the first movement to full extension. Vauth-Sagel also unveiled the final version of its VS TOP^® Down at the show – a solution that has been technically refined, visually enhanced, and developed in close alignment with real-life user experience.

More Storage – More Flexibility
With the launch of VS Gate Rack and VS Gate Rack Plus, Vauth-Sagel introduced two well-thought-out storage systems that make optimal use of previously mostly unused space – whether inside the cabinet, on the wall, or behind the door. These new products were complemented by a range of other smart innovations: advanced waste separation solutions such as VS ENVI^® Free Plus, updated circular base designs with Unero^®, modular functional frames like VS ADD^® Frame A, the latest evolution of the tall cabinet system VS TAL^® Gate Pro, and Ligano, the wood-based product range developed specifically for the North American market.

Design – Continuously Reimagined
The new Essentio^® design line represents Vauth-Sagel’s vision of contemporary storage: minimalist, adaptable, and full of character – reduced to the essentials, as its name suggests. Essentio^® is now available internationally for more than 20 Vauth-Sagel products and offered in three colour options: white, silver, and lava. In the circular base segment, Essentio^® can be paired with the premium Planero^® line or the newly introduced Unero^® edge profile. This creates maximum design freedom for individual needs and ensures a visually consistent look – down to the last detail.

Vauth-Sagel at interzum 2027
The next interzum will take place in Cologne from 11 to 14 May 2027 – and Vauth-Sagel will be there once again. With new ideas, smart solutions, and fresh impulses that encourage discovery, interaction, and forward thinking.
“The response to interzum 2025 clearly showed how valuable personal exchange is – and just how relevant our approach has become. One thing stood out: comfort is not a trend, it’s a core expectation for design that’s fit for the future. That’s exactly what we’re working on – and in 2027, we’ll return with new answers,” said Claus Sagel.