Europe
North America
Asia
Bahrain
Hong Kong
India
Kuwait
Lebanon
Malaysia
Qatar
Saudi Arabia
Taiwan
Thailand
Turkey
United Arab Emirates
Uzbekistan
Vietnam
Africa
Egypt
South Africa
Australia
Australia
New Zealand
South America
Central America
Europe
North America
Asia
Bahrain
Hong Kong
India
Kuwait
Lebanon
Malaysia
Qatar
Saudi Arabia
Taiwan
Thailand
Turkey
United Arab Emirates
Uzbekistan
Vietnam
Africa
Egypt
South Africa
Australia
Australia
New Zealand
South America
Central America

Vauth-Sagel is going full steam ahead into the USA!

KBIS 2023: innovative design lines “Platinum” and “Wood”

Las Vegas, 31 January 2023 Vauth-Sagel relies on North America. There, the company is to be represented at The Premier Kitchen & Bath Design Event again this year. The KBIS is taking place from 31st January – 2nd February 2023 in the Las Vegas Convention Center. The USA is considered to be one of the most important strategic focus markets. Particular attention is paid to products that meet the specific American requirements and take account of the desire for European design combined with US tradition.

At every trade fair, Vauth-Sagel focuses on product innovations across all living spaces – at the KBIS, the focus is on US-specific solutions in the kitchen area. The Vauth-Sagel designers and product developers have concentrated on the American requirements and needs. The desire, confirmed by recent studies, for European design, a classic look combined with German engineering, is satisfied by this completely new approach on the part of Vauth-Sagel.“We have never before in the history of our company had such a presentation on North American soil,” says CEO Claus Sagel. “We are all greatly looking forward to presenting our innovations designed specifically for the US market. We are anticipating a high level of acceptance from the trade audience and great success for our “Made in Germany and the USA” strategy,” continues Sagel.

“Platinum” and “Wood” – new benchmarks specifically for the USA

The company is going to surprise the visitors to the KBIS with a series of real highlights for the American market. On the basis of the three design lines “Saphir”, “Scalea” and “Planero”, two innovations in particular are to be presented: the new color variant “Platinum” is a powder-coated surface that is reminiscent of chrome in terms of its degree of gloss, but is a resource-saving alternative to chrome-plating due to the sustainable technology, as it completely dispenses with the use of solvents. At the KBIS, Platinum will be presented and launched onto the American market. 

The first releases from the new design line “Wood” are also to be presented. It is a homage to the traditional American kitchen interior with a continuous wood look, in which the technology takes a back seat visually. The maple and birch plywoods used are given an optical finish in a warm bronze colour. This underlines the new Vauth-Sagel USA strategy. After the KBIS, the company is planning to expand its portfolio.

Additional highlights – VS TOP® Down and VS WASH

Vauth-Sagel is also going to enhance its presentation with two additional highlights:

VS TOP® Down helps people to reach the contents of a wall cupboard effortlessly without having to stand on tiptoe. The unique drop-down fitting sets standards for ergonomic storage space optimisation in the wall cupboard. VS TOP® Down is easy to retrofit and is suitable for wall cupboards with hinged doors as those well as with fold-in fittings. In daily use, the shelf can be optimised at any time: the manual spring force adjustment ensures a consistently damped lowering movement. VS TOP® Down thus enriches functionality in the kitchen and contributes towards an optimisation of the urban living space.

VS WASH is the clean solution for dirty laundry. Because with this laundry system, laundry can be sorted neatly, stowed away and transported – completely invisibly. The new laundry bins - in a unique variety of types - have openings to ensure optimum air circulation. The perforations are also rounded to the inside of the containers - this makes a unique contribution towards protecting the laundry. Thanks to the carrying handle, getting to the washing machine is also easier than ever – even with both laundry bins at once. The hidden drop integrates perfectly into any living space. In terms of its technology and appearance, VS WASH is based on the tried-and-tested waste separation systems of the VS ENVI® category.

Services specifically for America

Another innovation is the sophisticated area relating to all the services for the dealers, processors and partners in the USA. For example, digital tools have been developed for every product, which make it much easier to handle the Vauth-Sagel developments, from the inspiration and the planning aids to the packaging and performance. This new quality and service approach is also to be an example for other markets in the world in the future. A highly effective sales partner is also available in the USA in the form of the company Würth. 

To sum up: all the Vauth-Sagel innovations combine the clearly defined requirement for modularisation and consistent collection development for the American market.

 

VAUTH-SAGEL MEDIA OFFICE

Angelika Weidling

E-mail: media@vauth-sagel.de

Industry know-how
Price-performance ratio
Approachable and personal